I had a post a long long time ago about the names of technologies and how they influence their popularity. Here's an example that I think I missed then: food irradiation. Despite attempts at rebranding it as "cold pasteurization" and the like, it is still a big bugaboo. Which is a pity, because it's a great way to disinfect meat and dairy. I'd gladly pay extra for irradiated eggs. I could use them for Caesar dressing, tiramisu, mayonnaise, and other things with raw eggs in them, without fear of salmonella. (HT: Bureaucracy or Irradiation: Which Should You Trust More?, by Ronald Bailey) As far as I know, though, grocery stores do not sell irradiated eggs, so I have to make do with pasteurized egg whites from a box (a.k.a. "egg beaters.")
